Ideas 2 Profit

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Concepts and strategies from i2p will strengthen your skills and knowledge to avoid disaster and reduce risk while creating and selling new ideas.The Ideas 2 Profit book was written by Dr.Paul Dick and Ross Blaine, together they provide you with over thirty tools to help you bring your products or services to market successfully.

Learn more about the i2P Approach, with articles and tools that promote mindset growth and generate new ideas! You will gain an understanding of the processes needed to identify real business opportunities and select the ones that will deliver success for your project.

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Ross Blaine

Oct 17, 20224 min read

Ideas 2 Profit

The Top 3 Traits of Influential Leaders

The difference between a politician and a civil servant is the same as that between a leader and a manager: A leader and politicians are...

Top 3 Reasons Proving Assumptions is Critical for Every Venture

Ross Blaine

Sep 12, 20223 min read

Ideas 2 Profit

Top 3 Reasons Proving Assumptions is Critical for Every Venture

Probing your assumptions is the first step to satisfying the questions others will have about your beliefs. To respond effectively you...

Defining Situations & Creating Assumptions

Ross Blaine

Sep 7, 20224 min read

Ideas 2 Profit

Defining Situations & Creating Assumptions

Breakthrough genius can happen at any time and to anyone. Usually, it starts with a “What if” question and ends with the pronouncement,...

Ross Blaine

Sep 7, 20225 min read

Ideas 2 Profit

An i2P Success Story

So, what’s needed to increase the potential for your new venture’s success? Really just three things! Answering these three issues will...

The Power of Goal Setting - 6 Steps To Foster Successful Initiatives

Ross Blaine

Aug 8, 20223 min read

Ideas 2 Profit

The Power of Goal Setting - 6 Steps To Foster Successful Initiatives

Goal setting is the process by which goals are realized. Goal setting is an art that makes everything possible. In our opinion, goal...

3 Key Points to Make a Clearly Defined Benefit Statement

Ross Blaine

Jul 26, 20223 min read

Ideas 2 Profit

3 Key Points to Make a Clearly Defined Benefit Statement

Innovators who have tested their concept early, understand their buyers’ motivations and can articulate at least nine benefits will...

Four Characteristics of a Well Defined Strategy

Ross Blaine

Jul 13, 20224 min read

Ideas 2 Profit

Four Characteristics of a Well Defined Strategy

Michael Porter, one of the 90’s leading business thinkers from Harvard University and author of “Competitive Advantage” and “Competitive...

Knowing the difference between risk immune innovations vs. disruptive innovations

Ross Blaine

Jul 8, 20226 min read

Ideas 2 Profit

Knowing the difference between risk immune innovations vs. disruptive innovations

In his book Inside the Tornado, Moore states: “Truly discontinuous innovations are products or services that require the end-user and...

3 Key Examples of Using Collaboration to Fuel Successful Ventures

Ross Blaine

Jun 16, 20224 min read

Ideas 2 Profit

3 Key Examples of Using Collaboration to Fuel Successful Ventures

Thomas Edison stated that “invention is taking old ideas that can be used in new places.” His Menlo Park Research facility was one...

Solving Venture Problems Fast & Efficiently

Ross Blaine

May 19, 20223 min read

Ideas 2 Profit

Solving Venture Problems Fast & Efficiently

In every case, the solution to a problem has been inspired by another best practice application from a totally different space. By...

Ideas 2 Profit

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